Air Dice games now live in NL!

Post by: Conrad Butti

Published on: 27.02.2023

Our casino games portfolio is now available in Holland, a key European iGaming market, that has seen multiple regulatory changes in recent months. Entering such a market is in line with the group’s focus on regulated markets. This also follows on the recent inauguration of the New Benelux office that has just been setup in Hulst, a small city, in Zeeland, Holland.

This first entry into the Dutch market has been successfully executed in collaboration with long time clients, Bingoal, a Belgian casino operator and bookmaker. Bingoal was founded back in 1991 by Livinus Impens and is now run by his son and CEO, Joeri Impens.

Commenting on this new move, Dany Salmon, Product Manager – Bingoal, said: “Bingoal is pleased to extend its partnership with Air Dice to the Netherlands. We have been working with Air Dice, in Belgium, since 2016. We want our Dutch players to also get a taste of the innovative games, Air Dice, can deliver. Slots and Keno games will be launched in the first wave, numerous other games to follow right after. We are very much looking forward to the feedback from our players. We are confident this will be positive!”

The Air Dice Group is focused on the Belgian market next door and is now a household name in the online casino scene. In line with has happened in other regions, we expect a ‘spill-over effect’ since Belgium and Netherlands have much in common from a gaming perspective, yet, each has its own nuance.

Glenn De Cuyper, recently appointed GM for Benelux commented: “This is an important element of our growth plans. Adding new regulated markets, and onboarding Tier 1 & 2 operators is our main goal for 2023. Our YoY growth has been around 50% for several years, but this year, we are aiming for an even higher target!” 

The Belgian office of the Air Dice Group was founded by Mark Maes and our games, have garnered a solid following in the Belgian casino scene. Feel free to read more about our group here as we grow from strength to strength. 

Read further on this and other iGaming industry news here.

Interested in Gaming specifically focused on the Netherlands, this frequently updated news site makes a good read.