ICE London 2023: What a success!

The biggest ICE London show to date has come to an end. It’s been literally non-stop as our marketing and sales team have been in London since last Sunday. This was a first for the group, setting up a fully-fledged stand with multiple meeting rooms and our dice and slot games proudly on display.

We specifically designed the stand to accentuate the quality our games transmit, from the RNG to sound quality, down to each and every game symbol. The outcome of the convention was without doubt a success. Sami Makinen, Co-Founder and global CEO simply said: “5/5”. Erkki Nikunen, CBDO and partner at Air Dice Group, commented: “What an ICE this has been. Non-stop back-to-back meetings in a perfectly executed stand. The feedback received confirms our growth plans. Bring on 2023. Let’s make this happen!”

Throughout the convention we received existing clients – to discuss new ventures like the entrance into the Dutch market ( link to other page/article on such ) and welcomed totally new operators and platforms. Be sure to follow our news section, we have quite a few integrations ongoing!

Conrad Buttigieg, marketing lead at Air Dice Group commented: “Putting a stand together, from zero, is no easy task, especially when you want to perfectly execute a brand’s presentation, down to the tiniest of detail. Personally, I take pride in the fact that I literally chose every little nut and bolt. From the overall layout to the individual sweet bowls. I want to personally thank Erkki, recently appointed CBDO, for making this possible!”

The Air Dice Group, has been growing from strength to strength, since 2005, when it first started as a small software development house in Finland. The group now boasts 5 hubs spread across the Benelux, Finland, Malta and the United Kingdom. The group carries a wide portfolio of iGaming software solutions with a particular focus on dice and slot games plus a selection of Bingo software solutions. Who knows what the future holds for the Group. Stay tuned and follow our news section.

Want to attend ICE in London? This is defo the world’s leading iGaming convention and the one show that many iGaming and Gambling industry executives look forward to. You can read more about it here.